TORK needed to instruct manufacturers on how to implement their innovative new Easy Handling features. They also needed to thoroughly explain the features, which make carrying and opening boxes much easier.
At Collabra, we combine analytical thinking with industry know-how when making guidelines. Because of our specialisation, we are exceptionally well suited to structure and explain packaging design implementation.
In the case of TORK Easy Handling, we used our expertise to help make the wording as clear as possible, while illustrating everything in great detail. We used a layout with a lot of space dedicated to images, to be able to visiualize any critical piece of information.
The illustration style that was chosen for the box was made to represent a generic box – without calling to mind any specific type – while being as eye-catching and decorative as possible.