Have you seen the new Bregott packaging that arrived in Swedish dairy cabinets recently? You probably didn’t pay specific attention to whether lid and tub had matching color hues, but they do. Chances are you would have noticed if they didn’t.
It may seem trivial, but lid and tub are printed at different locations, on different materials and with different printing techniques. Therefore, in order for them to match, it takes:
print processing proficiency with both techniques
the graphical and technical competence required to make the necessary adjustments to the design
communication and collaboration with both printers to guarantee a quality assured process.
Collabra is Arla’s partner in Print Management and handles all quality issues related to print. We perform several quality related tasks, ranging from aiding the design agency with arriving at a printable design to initiating quality management with the printing house and following it up.