5 min read
Choosing a purposeful artwork management system
In the current competitive marketplace, the design and appearance of packaging are critical in shaping a brand's image and drawing in shoppers. As...
7 min read
Everything you need to know about packaging artwork management
Packaging artwork management is the process of overseeing a brand owner’s packaging designs over time. Think of it as the technical cousin of...
2 min read
Is your artwork delivery this smooth?
Dear brand owner, Is your artwork delivery this smooth? Well, it can be, but it usually ain't. Here’s a typical scenario in design projects:
3 min read
Packaging design software – understanding your options
If you're a graphic packaging designer, brand manager, or carton industry engineer looking to enhance your packaging designs with the right product...
3 min read
Selecting an effective design approval software
In today’s market, packaging's design and aesthetic are paramount in establishing a brand's identity and attracting consumers. As brands frequently...
4 min read
7 preps for truly successful packaging project management
Packaging project management – ever heard of it? It’s the behind-the-scenes work in a packaging implementation and design project that size wise goes...
5 min read
Product packaging software – what is it?
Are you an emerging graphic packaging designer seeking the best software for crafting packaging designs? Or perhaps a brand manager overseeing...
5 min read
A basic guide to packaging development
Over the last century, packaging has transformed remarkably. Initially, it was simply a means to transport items—often using paper bags or glass...
5 min read
A 6 step guide to the packaging design process
At first glance, packaging design may appear straightforward: select a layout, choose a color scheme, add text, and there you have it — an attractive...