Collabra helped TORK implement several massive rebranding endeavours on the brand’s way towards becoming a global leader.
In mid 2000s, TORK needed to consolidate recent acquisitions into a single brand. Their product range had grown to 2,000 articles worldwide. A few years ago another major acquisition doubled that number, prompting a new rebrand. In both cases, Collabra was tasked with solving the problems posed by the global dispersion of decision-makers and distributors.
We answered with decision-making forums, a plan for structuring the project organisation and coordination of all printing houses. We also took over graphics implementation – completing the whole global range at a rate of 40–110 articles per week, with more than 90% approval in the first review.